Senior Paid Media & Growth Lead

AMA Las Vegas; Las Vegas (NV); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Profit Sharing

Flight Benefits

401K with employer match

Medical, Dental, Vision, Life, & D

Medical Travel Reimbursement

Tuition Reimbursement

Job summary

Allegiant is seeking a Performance Marketing Manager to steer its paid media strategy. You’ll lead a team of specialists and agency partners, own the annual media plan, and tie audience insight to campaign execution.

Reporting to the Director of Advertising & Growth Marketing, this role balances numbers with strategic discussion and offers meaningful ownership and visibility. You’ll collaborate with Brand, Analytics, and Network Planning, evaluate campaigns with MTA/MMM, and drive test-and-learn

Qualifications

• Broad knowledge of media channels and revenue generation.
• Experience with cross-platform marketing leveraging CDP tools.
• Familiarity with campaign evaluation metrics, media measurement (MTA, MMM), and media buying.
• Understanding of online marketing tools and social media platforms.
• Knowledge of web analytics tools like Google Analytics and Google Tag Manager.
• Excellent communication and teamwork skills.
• Strong analytical and project management skills.
• Strong decision-making skills.

Responsibilities

• Own advertising performance for a multi-million dollar paid media budget across all channels.
• Build the annual paid media plan and budget; reforecast quarterly based on performance, network changes, and demand.
• Direct agency partners on programmatic, CTV, and traditional media with defined KPIs and reviews.
• Analyze target audiences to uncover behaviors and sharpen media targeting.
• Lead measurement framework including attribution, incrementality, and testing with Analytics.
• Run a test-and-learn program delivering optimizations across creative, audiences, offers, and landing pages.
• Monitor, analyze, and report on media performance with actionable insights.
• Determine best media outlet mix for campaigns.
• Optimize ad campaigns by geography, frequency, and timing.
• Deliver weekly performance readouts to marketing leadership.
• Stay current on industry trends and platform changes to identify growth opportunities.
• Partner with Brand to develop channel-specific creative informed by performance data.
• Lead, develop, and hire a team of channel specialists.
• Model Allegiant's customer service standards in leadership.

Skills

Media channels knowledge

CDP tools familiarity

Campaign measurement metrics

Online marketing & social media

Google Analytics & GTM

Communication & teamwork

Analytical & project management

Decision making

Education

Bachelor's degree in Marketing or related field

Tools

GA/GTManalytics

Job description

Allegiant is seeking a Performance Marketing Manager to steer its paid media strategy. You’ll lead a team of specialists and agency partners, own the annual media plan, and tie audience insight to campaign execution.

Reporting to the Director of Advertising & Growth Marketing, this role balances numbers with strategic discussion and offers meaningful ownership and visibility. You’ll collaborate with Brand, Analytics, and Network Planning, evaluate campaigns with MTA/MMM, and drive test-and-learn