Senior Paid Media Lead - Meta Ads & Growth

Clients Blackbox, Inc.; Amarillo (TX); Remote; USD 115,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and reporting for a portfolio of accounts.

You’ll conduct client conversations, manage Meta performance, write direct-response copy and VSL scripts, and develop testing strategies to improve funnel performance. You’ll report to the Associate Director of Operations and are accountable for client performance, relationships, and retention.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key acquisition metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.

Skills

Paid media management

Meta advertising

Direct-response copywriting

Client communication

Testing strategies

Analytics & reporting

Budget management

Creative testing

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and reporting for a portfolio of accounts.

You’ll conduct client conversations, manage Meta performance, write direct-response copy and VSL scripts, and develop testing strategies to improve funnel performance. You’ll report to the Associate Director of Operations and are accountable for client performance, relationships, and retention.