Senior Performance Marketing Lead - Multi-Channel Growth

Allegiant; Las Vegas (NV); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Profit Sharing

Medical/Dental/Vision/Life/Disability

401K with employer match

Flight Benefits

Tuition Reimbursement

Job summary

Allegiant Air is seeking a Performance Marketing Manager to lead our paid media strategy, turning audience insight into high‑performing campaigns. You’ll own the annual media plan, manage in‑house and agency partners, and ensure every dollar drives ROI.

This role reports to the Director of Advertising & Growth Marketing and offers ownership, visibility, and room to grow a team. The position requires five years in a performance marketing role, a Bachelor’s degree in Marketing or related field,

Qualifications

• Broad knowledge of media channels and revenue generation.
• Experience or familiarity with cross-platform marketing leveraging CDP tools.
• Familiarity with campaign evaluation metrics, media measurement (MTA, MMM), and media buying.
• In-depth understanding of online marketing tools and social media platforms.
• Solid knowledge of web analytics tools like Google Analytics and Google Tag Manager.
• Excellent communication and teamwork skills.
• Strong analytical and project management skills.
• Strong decision‑making skills.

Responsibilities

• Own advertising performance for a multi‑million dollar paid media budget across channels.
• Build the annual paid media plan and budget; reforecast quarterly based on performance.
• Manage paid search and paid social in‑house, including account structure, bidding strategy, audience design, creative rotation, and pacing.
• Analyze target audiences to uncover behaviors and sharpen media targeting.
• Partner with Network Planning/Revenue to stay ahead of network shifts and adjust strategy.
• Direct agency partners on programmatic, CTV, and traditional media with KPIs and reviews.
• Own the measurement framework, including attribution, incrementality, and testing with Analytics.
• Run a test‑and‑learn program delivering optimizations across creative and audiences.
• Monitor and report media performance with actionable insights and ROI improvements.
• Determine best media outlet mix and optimize campaigns by geography, frequency, and timing.
• Deliver weekly readouts to marketing leadership on results and changes.
• Stay current on industry trends and emerging technologies to identify growth opportunities.

Skills

Media channels knowledge

Revenue generation

Cross-platform marketing

CDP tools

Web analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Job description

Allegiant Air is seeking a Performance Marketing Manager to lead our paid media strategy, turning audience insight into high‑performing campaigns. You’ll own the annual media plan, manage in‑house and agency partners, and ensure every dollar drives ROI.

This role reports to the Director of Advertising & Growth Marketing and offers ownership, visibility, and room to grow a team. The position requires five years in a performance marketing role, a Bachelor’s degree in Marketing or related field,