Senior Paid Media Audience Strategy Lead

Citi; New York (NY); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Health benefits

On-site work

Job summary

Citi is seeking a Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation, and data-enabled marketing across paid media. You will shape audience frameworks, govern data flows, and partner with Marketing, Analytics, Data Science, and Technology teams to deliver measurable business outcomes.

The ideal candidate has strong expertise in audience strategy, first-party data, and MarTech/AdTech platforms, with excellent stakeholder management and governance skills.

Qualifications

• Experience building audience strategies that drive acquisition, engagement and retention.
• Ability to translate customer insights into actionable marketing recommendations.
• Proficiency in SQL and large dataset handling.

Responsibilities

• Develop audience strategies and target frameworks aligned with business priorities.
• Lead data architecture for audience creation, activation and measurement.
• Collaborate across Marketing, Analytics, Data Science and Tech teams.

Skills

Audience strategy

Marketing analytics

Data architecture

SQL

Stakeholder management

MarTech & AdTech

Privacy & governance

Education

Bachelor’s degree

Master’s degree preferred

Tools

LiveRamp

DSPs/CDPs

Identity platforms

Job description

Citi is seeking a Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation, and data-enabled marketing across paid media. You will shape audience frameworks, govern data flows, and partner with Marketing, Analytics, Data Science, and Technology teams to deliver measurable business outcomes.

The ideal candidate has strong expertise in audience strategy, first-party data, and MarTech/AdTech platforms, with excellent stakeholder management and governance skills.