Senior Audience Analytics Lead - Targeting & Growth

Citi; Wilmington (DE); On-site; USD 170,000 - 254,000; Full time

Job summary

Citi is seeking an experienced Senior Analytics Lead to drive Audience Analytics & Targeting for its commerce function in Wilmington, DE. This role leads data-driven efforts to build high-quality audiences and personalize ad experiences across Citi’s digital properties and partner placements.

The ideal candidate has 10+ years in data analytics, strong SQL/Python/R skills, and expertise in ML modeling, A/B testing, and data privacy.

Qualifications

• 10+ years of progressive data analytics, BI, or quantitative analysis in finance, digital media, marketing, or retail.
• Deep commerce media understanding including audience capabilities and data strategy.
• Strong expertise in digital marketing KPIs and audience activation platforms.
• Proficiency in statistics, predictive modeling, ML, and experimental design.
• Ability to translate insights into business strategy and communicate clearly.

Responsibilities

• Lead strategic analytics to drive audience development and targeting programs.
• Collaborate with Product, Sales, Marketing, Analytics Measurement and Tech teams to embed insights.
• Develop AI/ML targeting solutions and Gen AI capabilities for audience insights.
• Forecast growth with Finance and Product, monitor actuals vs forecast, manage risk.

Skills

Analytics leadership

SQL

Python

R

ML modeling

A/B testing

Data privacy

Education

Bachelor's degree in quantitative field

Master's or PhD in quantitative field or MBA with analytics

Tools

Snowflake

Tableau

Power BI

QlikView

Job description

Citi is seeking an experienced Senior Analytics Lead to drive Audience Analytics & Targeting for its commerce function in Wilmington, DE. This role leads data-driven efforts to build high-quality audiences and personalize ad experiences across Citi’s digital properties and partner placements.

The ideal candidate has 10+ years in data analytics, strong SQL/Python/R skills, and expertise in ML modeling, A/B testing, and data privacy.