Senior Paid Media Analytics & Dashboards Specialist

Jobtailor; Town of Texas (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor in Wisconsin is seeking an analytics-focused professional to support measurement across paid media and integrated marketing programs. You will collect and analyze campaign data, evaluate performance on Meta, TikTok, LinkedIn, Google Ads and GA4, and translate findings into actionable insights.

You’ll build dashboards with Tableau, Power BI or Looker Studio and develop client-facing reports while maintaining KPI definitions and reporting templates. Collaboration spans US and India teams.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field.
• 2+ years of experience in marketing analytics or paid media.
• Experience with integrated marketing or digital agencies preferred.

Responsibilities

• Support analytics and measurement across paid media and integrated marketing programs.
• Collect, organize and analyze campaign data from paid media platforms and analytics tools.
• Assist with evaluating campaign performance on Meta, TikTok, LinkedIn, X, Google Ads and GA4.
• Track campaign KPIs and benchmarks to identify trends and optimization opportunities.
• Translate data into clear insights and practical recommendations.
• Partner with paid media teams to support audience analysis, testing plans and optimization.
• Develop recurring campaign reports, performance summaries and client-facing presentations.
• Build and maintain dashboards using Tableau, Power BI and/or Looker Studio.
• Ensure reporting templates stay accurate and KPI definitions consistent.
• Stay informed about analytics automation and emerging tools.

Skills

Data Analysis

Performance Reporting

KPI Tracking

SQL

Python

R

Excel

Google Sheets

Programmatic Advertising

Paid Media Optimization

Education

Bachelor's degree in Business Analytics, Marketing, CS, Statistics, Mathematics or related

Tools

Tableau

Microsoft Power BI

Looker Studio

GA4

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Google Ads

APIs

Data Warehouses

Job description

Jobtailor in Wisconsin is seeking an analytics-focused professional to support measurement across paid media and integrated marketing programs. You will collect and analyze campaign data, evaluate performance on Meta, TikTok, LinkedIn, Google Ads and GA4, and translate findings into actionable insights.

You’ll build dashboards with Tableau, Power BI or Looker Studio and develop client-facing reports while maintaining KPI definitions and reporting templates. Collaboration spans US and India teams.