Director, Paid Media Strategy & Optimization

Jobtailor; Kansas; On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Kansas is seeking a seasoned paid media strategist to lead multi-channel campaigns across digital and traditional channels for client objectives. You will own recommendations, present plans to stakeholders, and guide internal teams to ensure flawless execution.

The role requires strong data-driven decision making, collaboration with media partners, and ongoing optimization. AI-driven research and planning concepts are encouraged, with coaching and adaptability emphasized.

Qualifications

• 7–10 years of media planning experience
• Demonstrated experience developing multi-channel paid media strategies
• Strong experience developing strategic paid media plans across digital and traditional channels
• Experience planning media with endemic, industry-specific and trade media partners
• Strong strategic point of view translating client objectives into recommendations
• Practical understanding of paid media platforms and planning impact
• Confidence presenting strategies to internal teams and clients
• Strong cross-functional collaboration skills
• Ability to manage multiple accounts with clarity and attention to detail
• Success overseeing teams and elevating strategic thinking
• Curiosity, sound judgment and willingness to test new approaches
• Strong written, verbal and presentation skills
• Proven experience managing media investments and budget allocations
• Experience with digital platforms and endemic/trade media partners
• Experience in healthcare or regulated industries is a plus

Responsibilities

• Demonstrates expertise in developing and executing multi-channel paid media strategies, with a focus on digital and traditional channels. Proven ability to manage client relationships, optimize media plans, and lead cross-functional teams while adapting to evolving client needs.

Skills

Media Planning Experience

Multi-Channel Paid Media Strategies

Digital Media Platforms

Client Relationship Management

Job description

Jobtailor in Kansas is seeking a seasoned paid media strategist to lead multi-channel campaigns across digital and traditional channels for client objectives. You will own recommendations, present plans to stakeholders, and guide internal teams to ensure flawless execution.

The role requires strong data-driven decision making, collaboration with media partners, and ongoing optimization. AI-driven research and planning concepts are encouraged, with coaching and adaptability emphasized.