VP, Paid Media Analytics & Insights

Jobtailor; Austin (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Jobtailor in Austin, TX, seeks a senior lead for paid media analytics and measurement across integrated programs. You will define frameworks, KPIs, benchmarks, indicators, reporting requirements, optimization triggers and methodologies.

Provide strategic counsel to clients and internal teams through data-driven insights and integrated measurement strategies. Analyze performance across paid social, search, programmatic, OOH/DOOH and emerging digital channels; evaluate campaigns across Meta,

Qualifications

• Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or a related field.
• 8+ years of experience in integrated marketing/analytics roles at agencies or in-house paid media/analytics.
• Demonstrated experience leading paid media analytics and measurement for complex campaigns.
• Strong understanding of paid social, paid search, programmatic and other digital channels.
• Experience with large datasets from multiple platforms and sources.
• Advanced experience building dashboards in Tableau, Power BI, or Looker Studio.
• Strong knowledge of GA4, Excel and Google Sheets; SQL preferred.
• Experience with campaign measurement concepts (reach, attribution, incrementality, ROI).
• Familiarity with Meta/TikTok/LinkedIn ads platforms, DSPs, Google Ads, and GA4.

Responsibilities

• Lead paid media analytics and measurement across integrated marketing programs.
• Develop measurement frameworks with objectives, KPIs, benchmarks, and reporting requirements.
• Provide strategic data-driven counsel to clients and internal teams.
• Analyze performance across paid social, search, programmatic, and other channels.
• Evaluate campaigns across Meta, TikTok, LinkedIn, X, Google Ads, DSPs, GA4.
• Partner with cross-functional teams on audience strategies, testing plans, optimization, and cross-channel measurement.
• Work with large datasets from ad platforms, web analytics, CRM, and surveys.
• Translate analyses into insights and recommendations for senior stakeholders.
• Build and maintain executive dashboards using Tableau/Power BI/Looker Studio.
• Create client-facing reports across paid, earned, owned and shared channels.
• Establish standardized reporting frameworks and data governance.
• Develop automated reporting solutions to improve efficiency and accuracy.
• Serve as a senior client advisor and contribute to proposals and scopes of work.
• Stay informed on AI/automation technologies and recommend tools/platforms.
• Lead, mentor, and develop analytics talent and training across the agency.

Skills

Paid Media Analytics

Dashboard Development in Tableau

Performance Measurement

Data Analysis and Insights

Client Advisory and Communication

Education

Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field

Tools

Tableau

Microsoft Power BI

Looker Studio

GA4

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Programmatic DSPs

Google Ads

Social Listening Tools

Job description

Jobtailor in Austin, TX, seeks a senior lead for paid media analytics and measurement across integrated programs. You will define frameworks, KPIs, benchmarks, indicators, reporting requirements, optimization triggers and methodologies.

Provide strategic counsel to clients and internal teams through data-driven insights and integrated measurement strategies. Analyze performance across paid social, search, programmatic, OOH/DOOH and emerging digital channels; evaluate campaigns across Meta,