Remote Media Analytics & Insights Specialist

Bazeta; North Carolina; Remoto; USD 59.000 - 106.000; Tempo pieno

Descrizione del lavoro

Driven Brands Inc. in the United States is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across the portfolio.

You will partner with brand and media teams, analytics, CRM, and agencies to ensure accurate measurement and actionable insights. The ideal candidate has 4+ years in paid media analytics, strong Excel skills, and experience with GTM, attribution, and data governance.

Competenze

• 4+ years in paid media or digital marketing.
• Strong understanding of paid media channels (Search, Social, Video, Programmatic).
• Experience with GTM and tagging frameworks.
• Knowledge of attribution and UTM governance.
• Excellent communication and presentation skills.

Mansioni

• Analyze media performance across brands to identify trends and opportunities.
• Develop recurring and ad hoc reporting and performance narratives.
• Partner with Analytics for KPI development and measurement frameworks.
• Validate media data across agency reporting and internal sources.
• Support tagging, tracking and attribution governance.
• Collaborate with cross-functional teams to improve data quality and measurement consistency.
• Contribute to portfolio-level reporting and best practices.

Conoscenze

Paid media analytics

GTM

Attribution

Excel

Communication

Cross-functional collaboration

Strumenti

GA4

Looker Studio

Tableau

Power BI

Descrizione del lavoro

Driven Brands Inc. in the United States is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across the portfolio.

You will partner with brand and media teams, analytics, CRM, and agencies to ensure accurate measurement and actionable insights. The ideal candidate has 4+ years in paid media analytics, strong Excel skills, and experience with GTM, attribution, and data governance.