Media Analyst

Bazeta; North Carolina; Remote; USD 59,000 - 106,000; Full time

Job summary

Driven Brands Inc. in the United States is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across the portfolio.

You will partner with brand and media teams, analytics, CRM, and agencies to ensure accurate measurement and actionable insights. The ideal candidate has 4+ years in paid media analytics, strong Excel skills, and experience with GTM, attribution, and data governance.

Qualifications

• 4+ years in paid media or digital marketing.
• Strong understanding of paid media channels (Search, Social, Video, Programmatic).
• Experience with GTM and tagging frameworks.
• Knowledge of attribution and UTM governance.
• Excellent communication and presentation skills.

Responsibilities

• Analyze media performance across brands to identify trends and opportunities.
• Develop recurring and ad hoc reporting and performance narratives.
• Partner with Analytics for KPI development and measurement frameworks.
• Validate media data across agency reporting and internal sources.
• Support tagging, tracking and attribution governance.
• Collaborate with cross-functional teams to improve data quality and measurement consistency.
• Contribute to portfolio-level reporting and best practices.

Skills

Paid media analytics

GTM

Attribution

Excel

Communication

Cross-functional collaboration

Tools

GA4

Looker Studio

Tableau

Power BI

Job description

# Media AnalystUnited States7 hours agoID 3931462$59,400 Salary## DetailsEmployment type: Full-timeRemote: YesSalary from: 59,400Salary to: 106,100Company: Driven Brands Inc.## DescriptionCompany:Driven Brands Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A/C, Auto Glass Now, and CARSTAR. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience. Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things. Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together. Performance matters. We take pride in it. We own it. We show up for one another and for our communities. Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together. JOB DESCRIPTION: The Media Analyst supports media measurement, performance analysis, operational excellence, and audience strategy across the Driven Brands portfolio. This role partners closely with brand and media teams, agency partners, Analytics, CRM, and other cross-functional stakeholders to ensure media investments are measured accurately, performance insights are actionable, and best practices are consistently applied across brands. The ideal candidate is highly analytical, detail-oriented, and curious, with a strong understanding of digital media, measurement, audience performance, and marketing technology. Key Responsibilities Performance Analysis & Measurement • Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks. • Support development of recurring and ad hoc reporting, business reviews, and performance narratives. • Translate performance data into clear, actionable insights and recommendations. • Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives. • Investigate performance changes and help answer critical business questions around what happened and why. Data Integrity & Media Operations • Validate media data across agency reporting, dashboards, platform reporting, and internal data sources. • Identify and resolve reporting discrepancies, tracking issues, and measurement gaps. • Support tagging, tracking, and attribution governance across media initiatives. • Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency. • Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking. Audience Insights & Best Practices • Analyze audience performance and contribute insights that inform audience strategy development. • Support audience testing and evaluation of first-party data activation strategies. • Document audience learnings, performance trends, and best practices. • Help identify opportunities to scale successful approaches across brands. • Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations. Agency & Cross-Functional Partnership • Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency. • Support performance reviews, testing roadmaps, and measurement initiatives. • Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives. • Surface significant risks, data issues, opportunities, and learnings to leadership. • Contribute to portfolio-level reporting, knowledge sharing, and continuous improvement efforts. Qualifications Required • 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing. • Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media. • Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation. • Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices. • Experience working with agency partners and cross-functional stakeholders. • Strong analytical, organizational, and problem-solving skills. • Advanced Excel skills and experience working with large datasets. • Excellent communication and presentation skills. Preferred • Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms. • Experience with audience analysis, CRM data, CDPs, or first-party data activation. • Experience supporting testing, incrementality, attribution, or measurement initiatives. • Experience in a portfolio brand or franchise environment. • Agency experience or experience supporting agency-managed media programs. #REMOTE #DBCORP Position Location: North Carolina Compensation Range: $59,400.00 - $106,100.00 Compensation Frequency: Annual Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: Get early access to 50% of your earned wages at any time through our myFlexPay program. Originally posted on Himalayas Source: Himalayas (https://himalayas.app/companies/driven-brands-inc/jobs/media-analyst?utm\\_source=api)This listing comes from a partner feed. Apply on the source website.