Senior Paid Acquisition Architect (Remote-Friendly)

Wknd Digital; Sacramento (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock options

Bonuses

Cutting-edge tools

Remote-friendly

Health insurance

Job summary

WKND in the United States is seeking a Paid Acquisition Specialist to design, launch, and optimize paid media campaigns across Facebook, Google, TikTok, and more. You will collaborate with Creative, Data Analysis, and Client Strategy teams to align campaigns with client goals and deliver measurable performance.

If you thrive in a fast-paced environment, bring 5+ years of paid media experience, and enjoy data-driven optimization, you will help scale our diverse portfolio of DTC brands and

Qualifications

• 5+ years of paid media experience.
• Strong analytical skills and data-driven decision making.
• Experience managing multi-channel campaigns (Facebook/Google/TikTok).
• Ability to collaborate with Creative, Data Analysis, and Client Strategy teams.

Responsibilities

• Plan, execute, and optimize paid campaigns across multiple platforms (Facebook, Google, TikTok, LinkedIn).
• Monitor KPIs (CPA, ROAS, CTR) and perform A/B tests to improve results.
• Allocate budget across channels to hit client objectives and ROI targets.
• Generate regular performance reports and present insights to clients and internal teams.
• Lead cross-functional collaboration with Design, Copy, and Retention teams for a cohesive customer journey.

Skills

Paid media

Analytics

Campaign management

Cross-functional collaboration

Data-driven

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Ads

AI optimization tools

Job description

WKND in the United States is seeking a Paid Acquisition Specialist to design, launch, and optimize paid media campaigns across Facebook, Google, TikTok, and more. You will collaborate with Creative, Data Analysis, and Client Strategy teams to align campaigns with client goals and deliver measurable performance.

If you thrive in a fast-paced environment, bring 5+ years of paid media experience, and enjoy data-driven optimization, you will help scale our diverse portfolio of DTC brands and