Senior Omnichannel Programs Lead

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 125,000 - 213,000; Full time

Job summary

REI is seeking a Senior Manager, Omnichannel Initiatives to lead cross-functional programs across digital and physical channels. You will build business cases, partner across the organization, and drive strategies from conception to execution to grow and optimize REI’s business.

The role emphasizes leveraging customer and financial insights, managing multiple initiatives, and developing programs that deliver measurable commercial outcomes, while aligning with REI’s inclusive culture.

Qualifications

• 7+ years in retail, consumer goods, product management, consulting, or related field.
• 3+ years of people leadership or team management.
• Experience leveraging channel data and customer insights to drive strategic initiatives.

Responsibilities

• Build business cases and lead programs that drive growth and improve customer experience.
• Partner across the organization to implement and scale programs with positive outcomes.
• Use customer, commercial, financial, and external insights to drive actions across teams.
• Lead multiple initiatives across project lifecycles and teams.
• Collaborate with Stores, Digital, Supply Chain, Product Management and others to develop opportunities and initiatives.

Skills

Leadership

Cross-functional collaboration

Data-driven decision making

Strategic thinking

Education

Bachelor's degree in business/economics or related field

Job description

REI is seeking a Senior Manager, Omnichannel Initiatives to lead cross-functional programs across digital and physical channels. You will build business cases, partner across the organization, and drive strategies from conception to execution to grow and optimize REI’s business.

The role emphasizes leveraging customer and financial insights, managing multiple initiatives, and developing programs that deliver measurable commercial outcomes, while aligning with REI’s inclusive culture.