Omnichannel Growth & Programs Lead

REI; Seattle (WA); On-site; USD 125,000 - 213,000; Full time

Job summary

REI is seeking a Senior Manager, Omnichannel Initiatives to partner across the co-op on business cases and programs that grow and optimize the company’s retail and digital channels. The role drives strategies from concept to execution across Commercial and other teams, delivering high-impact initiatives that enhance the customer experience and the bottom line.

The position requires leading cross-functional programs, leveraging insights to secure funding, and guiding multiple initiatives through

Qualifications

• 7+ years in retail, consumer goods, product management, consulting, or related field
• Experience leading large cross-divisional initiatives, often multi-year
• 3+ years of people leadership or team management
• Ability to build trust and collaborate across teams and levels
• Skill in using channel data, customer insights, and external resources to drive strategic initiatives and funding
• Bachelor’s degree in business, economics, or related field, or equivalent experience

Responsibilities

• Build business cases and lead programs that drive growth, optimization, and customer experience improvements
• Partner across the organization to implement and scale programs delivering positive customer and commercial outcomes
• Leverage customer, commercial, financial, and external insights to drive actions across teams
• Lead multiple initiatives simultaneously at different lifecycle stages
• Collaborate with Stores, Digital, Supply Chain, Product Management and other teams to develop opportunities and initiatives
• Provide leaders with clear updates on initiatives and performance; surface risks and opportunities
• Help build a team where people feel welcomed and can do their best work

Job description

REI is seeking a Senior Manager, Omnichannel Initiatives to partner across the co-op on business cases and programs that grow and optimize the company’s retail and digital channels. The role drives strategies from concept to execution across Commercial and other teams, delivering high-impact initiatives that enhance the customer experience and the bottom line.

The position requires leading cross-functional programs, leveraging insights to secure funding, and guiding multiple initiatives through