Senior Director, Digital Merchandising

REI; Seattle (WA); On-site; USD 125,000 - 213,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement savings plan

Paid time off

Job summary

REI Co-op in Seattle seeks a strategic leader to shape digital merchandising across shop and activity areas, guiding product sets, launches, and pages to drive online sales. You will lead a team, collaborate with Merchandising, Planning, Marketing, Product, Analytics, and Operations to meet customer needs and co-op goals.

You will use web analytics and sales data to prioritize initiatives, test site updates, and track results, ensuring a seamless online and store experience for REI members.

Qualifications

• 5+ years of strategic planning work on an ecommerce or marketing team.
• 5+ years of direct people leadership on an ecommerce team.
• 3+ years of web analytics work, including web measures and the ability to export and use data.
• Experience building and carrying out online product and stock plans for a retailer with digital and store channels.
• Experience improving ecommerce results through product display, search, page flow, product pages, item setup, tests, and customer stories.
• Experience with content management systems. Skill in building trust across teams and shaping choices with senior leaders.

Responsibilities

• Set the plan for digital merchandising across shop and activity areas. The work includes product sets, season stories, launches, offers, search, page flow, and product pages.
• Lead, coach, and grow a team. Set clear goals, give useful feedback, support growth, make staffing choices, and build trust and shared ownership.
• Use web, sales, demand, stock, return, profit, and customer data to set priorities and improve the rate of visits that lead to a sale.
• Work with Merchandising, Planning, Marketing, Product, Analytics, and Operations. Build plans that meet customer needs and co-op goals in digital and store channels.
• Make the case for new tools and site updates. Guide tests and use of tools for search, page flow, product content, customer reviews, and site structure.
• Track results and share clear insights. Change plans based on results, customer impact, market shifts, and team capacity.

Skills

Strategic planning

People leadership

Web analytics

Online product & stock planning

Ecommerce optimization

CMS experience

Education

Bachelor's degree in business or marketing

Job description

REI Co-op in Seattle seeks a strategic leader to shape digital merchandising across shop and activity areas, guiding product sets, launches, and pages to drive online sales. You will lead a team, collaborate with Merchandising, Planning, Marketing, Product, Analytics, and Operations to meet customer needs and co-op goals.

You will use web analytics and sales data to prioritize initiatives, test site updates, and track results, ensuring a seamless online and store experience for REI members.