Senior Manager, Omnichannel Initiatives

Recreational Equipment, Inc.; Seattle (WA); On-site; USD 125,000 - 213,000; Full time

Job summary

REI is seeking a Senior Manager, Omnichannel Initiatives to lead cross-functional programs across digital and physical channels. You will build business cases, partner across the organization, and drive strategies from conception to execution to grow and optimize REI’s business.

The role emphasizes leveraging customer and financial insights, managing multiple initiatives, and developing programs that deliver measurable commercial outcomes, while aligning with REI’s inclusive culture.

Qualifications

• 7+ years in retail, consumer goods, product management, consulting, or related field.
• 3+ years of people leadership or team management.
• Experience leveraging channel data and customer insights to drive strategic initiatives.

Responsibilities

• Build business cases and lead programs that drive growth and improve customer experience.
• Partner across the organization to implement and scale programs with positive outcomes.
• Use customer, commercial, financial, and external insights to drive actions across teams.
• Lead multiple initiatives across project lifecycles and teams.
• Collaborate with Stores, Digital, Supply Chain, Product Management and others to develop opportunities and initiatives.

Skills

Leadership

Cross-functional collaboration

Data-driven decision making

Strategic thinking

Education

Bachelor's degree in business/economics or related field

Job description

Overview

The Omnichannel Experience team develops strategies, insights, and programs to create a more connected, customer-centered experience across REI's digital and physical channels. As Senior Manager, Omnichannel Initiatives, you will partner across the co-op to develop business cases and commercialize high-impact programs that grow and optimize REI's business. This role works across the Commercial organization and other teams at the co-op and pairs strategic thinking, business casing, and program management to turn opportunities into action. This role is responsible for developing strategies and seeing those strategies through to execution across teams.

Responsibilities and Qualifications

Responsibilities

• Build business cases and leads programs that support growth, optimization opportunities, and improves the customer experience.
• Partner across the organization to implement and scale programs that deliver positive customer and commercial outcomes. May serve as key business owner for initiatives as needed.
• Leverage customer, commercial, financial, and external insights to drive actions across teams.
• Lead several initiatives simultaneously at various stages of the project lifecycle.
• Collaborate with Stores, Digital, Supply Chain, Product Management & other teams across REI to develop new opportunities, partnerships, and initiatives to drive the business forward.
• Provide leaders with clear updates on initiatives & business performance. Surface risk & opportunity as needed.
• Help build a team where people feel welcomed and can do their best work.

Qualifications

• 7 or more years of work in retail, consumer goods, product management, consulting, or a related field.
• Experience leading large cross-divisional initiatives often on multi-year horizon
• 3 or more years of people leadership or team management.
• Skill in building trust and working with people across teams and levels.
• Skilled at leveraging channel (store & digital) data, customer insights, and external resources to develop strategic initiatives that secure funding, generate momentum, and ultimately become successful programs for REI.
• A bachelor's degree in business, economics, or a related field, or an equal mix of school and work experience.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$125,300.00 - $212,900.00 per year