Senior Omnichannel Marketing Lead (Associate Director)

Takeda Pharmaceutical Company Limited; Boston (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Pharmaceutical Company Limited in Boston, MA seeks an Omnichannel Marketing Lead (Associate Director) to drive integrated omnichannel execution. You will partner with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels.

The role requires 8-12+ years in omnichannel marketing enablement and a strong compliance mindset to ensure executable, compliant, and measurable plans aligned to platform standards.

Qualifications

• 8-12+ years in omnichannel marketing enablement and cross-channel planning.
• Experience in regulated environments with strong compliance awareness.

Responsibilities

• Omnichannel Execution Partnership: translate strategy into executable plans and coordinated activation.
• Cross-Channel Orchestration Partnership: align journeys, content, consent, and measurement foundations.
• Delivery Partner Coordination: manage scope, milestones, dependencies, risks, and quality gates.
• Content-to-Channel Readiness: ensure content formats, tagging, and approvals meet channel needs.
• Measurement & Optimization: implement plans to drive continuous improvement and roadmap input.
• Ways of Working & Quality: maintain disciplined intake, documentation hygiene, and readiness checks.

Skills

Omnichannel enablement

Digital marketing operations

Agency leadership/partnership

Cross-channel planning

Measurement

Job description

Takeda Pharmaceutical Company Limited in Boston, MA seeks an Omnichannel Marketing Lead (Associate Director) to drive integrated omnichannel execution. You will partner with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels.

The role requires 8-12+ years in omnichannel marketing enablement and a strong compliance mindset to ensure executable, compliant, and measurable plans aligned to platform standards.