Omnichannel Marketing Lead

Takeda; Boston (MA); Hybrid; USD 154,000 - 243,000; Full time

Job summary

Collaborating with MarTech and Digital Platform leads, you will drive cross-channel journeys, content readiness, and data-driven optimization while managing dependencies, approvals, and governance in a regulated environment.

Qualifications

• 8–12+ years in omnichannel marketing enablement.
• Digital marketing operations and cross-channel planning experience.
• Experience in regulated environments with strong compliance awareness.

Responsibilities

• Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
• Cross-Channel Orchestration Partnership: Coordinate with MarTech and Digital Platform leads so journeys connect through data, content, consent, and measurement foundations.
• Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for activations; ensure transparent status and risk management.
• Content-to-Channel Readiness: Ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
• Measurement & Optimization: Ensure measurement plans are in place and used to drive optimization and roadmap needs.
• Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks.

Skills

Omnichannel marketing

Marketing operations

Agency leadership

Cross-channel planning

Measurement

Job description

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Job Description

Omnichannel Marketing Lead (Associate Director)

Role Purpose

TheOmnichannel Marketing Lead (Associate Director)enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.

Scope & Leadership Expectations

• Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes.
• Creates operational clarity and consistency in omnichannel ways of working across partners.

Key Accountabilities / Responsibilities

• Omnichannel Execution Partnership:Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
• Cross-Channel Orchestration Partnership:Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
• Delivery Partner Coordination:Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
• Content-to-Channel Readiness:Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
• Measurement & Optimization:Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
• Ways of Working & Quality:Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.

Decision Rights

• Authority to definechannel activation readiness criteria(measurement, consent, content availability, orchestration dependencies).
• Accountable to recommendactivation sequencingwhen constraints exist (content/MLR/platform limits).

Key Stakeholders

Brand teams, agencies/AORs, delivery partners, MarTech lead, content lead, digital platforms lead, analytics/data stakeholders.

Qualifications / Experience

• 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
• Experience operating in regulated environments with strong compliance awareness

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$154,400.00 - $242,550.00

the estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

For information about our benefits, please click here.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.