Data-Driven Omnichannel Media Lead

City of Dawson Creek; Lexington (MA); On-site; USD 130,000 - 170,000; Full time

Job summary

Takeda Pharmaceutical in Lexington, MA seeks a Senior Manager, Media Architect to design data‑driven omnichannel media strategies that drive brand growth and customer engagement for DTC and HCP campaigns.

You will lead media planning, oversee buying and placement, and coordinate with field and digital teams to align media with strategy. The role requires a strategic, data‑driven leader with pharma regulatory experience.

Qualifications

• Bachelor’s degree required; MBA/MS/PharmD preferred.
• 7+ years of digital media planning with omnichannel strategy/execution in pharma/healthcare.
• Proven leadership of media teams and cross-functional collaboration.
• Experience working in regulated pharmaceutical environments.
• Strategic thinker with strong commercial acumen.
• Structured, data‑driven decision making.
• Collaborative with analytics, brand, and agency partners.
• Excellent communication, able to influence stakeholders.

Responsibilities

• Design data-driven omnichannel media strategies aligned to brand objectives.
• Oversee media buying, placement, and campaign execution.
• Lead media agency partners and manage performance/mroi.
• Coordinate deployment across field and digital channels.
• Define channel roles, sequencing, and investment mix to meet funnel goals.
• Establish measurement plans and translate insights into actions.
• Support RFP design with procurement and Media CoE.

Skills

Omnichannel media planning

Strategic thinking

Leadership

Pharma industry experience

Data-driven decision making

Influence and communication

Education

Bachelor’s degree

MBA/MS/PharmD preferred

Job description

Takeda Pharmaceutical in Lexington, MA seeks a Senior Manager, Media Architect to design data‑driven omnichannel media strategies that drive brand growth and customer engagement for DTC and HCP campaigns.

You will lead media planning, oversee buying and placement, and coordinate with field and digital teams to align media with strategy. The role requires a strategic, data‑driven leader with pharma regulatory experience.