Omnichannel Marketing Lead, Associate Director

Takeda; Boston (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Collaborating with MarTech and Digital Platform leads, you will drive cross-channel journeys, content readiness, and data-driven optimization while managing dependencies, approvals, and governance in a regulated environment.

Qualifications

• 8–12+ years in omnichannel marketing enablement.
• Digital marketing operations and cross-channel planning experience.
• Experience in regulated environments with strong compliance awareness.

Responsibilities

• Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
• Cross-Channel Orchestration Partnership: Coordinate with MarTech and Digital Platform leads so journeys connect through data, content, consent, and measurement foundations.
• Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for activations; ensure transparent status and risk management.
• Content-to-Channel Readiness: Ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
• Measurement & Optimization: Ensure measurement plans are in place and used to drive optimization and roadmap needs.
• Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks.

Skills

Omnichannel marketing

Marketing operations

Agency leadership

Cross-channel planning

Measurement

Job description

Collaborating with MarTech and Digital Platform leads, you will drive cross-channel journeys, content readiness, and data-driven optimization while managing dependencies, approvals, and governance in a regulated environment.