Senior Omnichannel Growth & Performance Strategist

PureCars; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Paid parental leave

Open PTO policy

Internal growth

Radical transparency

Job summary

PureCars, a leader in automotive marketing technology, seeks an Omni Channel Performance Strategist to manage paid search, social, and programmatic campaigns across the US and Canada, leveraging Google Ads, Microsoft Ads, Meta, DV360, Amazon, and PureCars technology to drive client revenue.

You will partner with Account Managers and clients to ensure strategic ad optimization and provide insights for campaign improvements, all within a fast-paced, data-driven environment.

Qualifications

• 2+ years of digital media experience, with a focus on paid search.
• Analytical and data-driven with ability to present findings.
• Proficient in Excel or Google Sheets, including Pivot tables and VLOOKUP.
• Experience with ad management platforms is highly preferred.

Responsibilities

• Collaborate across Paid Search and Programmatic and Social Media for future growth.
• Create and manage paid media campaigns for dealer, OEM, and marketing goals; identify optimization opportunities.
• Monitor KPIs: impression share, CTR, CPA, CPC, and pacing.
• Analyze marketplace trends and third-party data to uncover new marketing opportunities.
• Analyze paid search performance and provide optimization insights to client-facing teams.

Skills

Digital Media

Paid Search

Analytical thinking

Excel/Sheets

Pivot tables

Data analysis

Multi-project management

Tools

Kenshoo

Marin

Acquisio

Fluency

Job description

PureCars, a leader in automotive marketing technology, seeks an Omni Channel Performance Strategist to manage paid search, social, and programmatic campaigns across the US and Canada, leveraging Google Ads, Microsoft Ads, Meta, DV360, Amazon, and PureCars technology to drive client revenue.

You will partner with Account Managers and clients to ensure strategic ad optimization and provide insights for campaign improvements, all within a fast-paced, data-driven environment.