Omnichannel Performance Strategist — Data-Driven Growth

PureCars Technologies, LLC; Kansas City (MO); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

401(k) plan

Job summary

PureCars Technologies, LLC is seeking an Omnichannel Performance Strategist to manage automotive paid search, social, and programmatic campaigns across the US and Canada. You will partner with Account Managers and clients to optimize ad strategies and drive revenue with PureCars' technology.

The role focuses on analyzing campaigns, identifying optimization opportunities, and delivering insights to internal teams and clients to improve performance.

Qualifications

• 2 years minimum experience in Digital Media (Paid Search Focus preferred).
• Proactive and innovative to delight customers.
• Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency.

Responsibilities

• Collaborate across Paid Search with Programmatic and Social Media as a bonus for future growth.
• Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and optimize towards dealer goals.
• Monitor and optimize KPIs including impression share, CTR, CPA, CPC, and pacing.
• Monitor the marketplace, industry trends, and third-party data sources to identify new opportunities.
• Analyze paid search performance and pacing reports to provide optimization insights with client facing teams.

Skills

Paid search

Digital media

Analytical thinking

Excel / Sheets

Pivot tables

Detail-oriented

Project prioritization

Tools

Kenshoo

Marin

Acquisio

Fluency

Job description

PureCars Technologies, LLC is seeking an Omnichannel Performance Strategist to manage automotive paid search, social, and programmatic campaigns across the US and Canada. You will partner with Account Managers and clients to optimize ad strategies and drive revenue with PureCars' technology.

The role focuses on analyzing campaigns, identifying optimization opportunities, and delivering insights to internal teams and clients to improve performance.