Enterprise Ad Performance Strategist

PureCars Technologies, LLC; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

PureCars Technologies, LLC in Atlanta is seeking a Media Performance Specialist, Enterprise to own day-to-day optimization of paid campaigns for our largest enterprise client in Tier 3 automotive digital advertising.

You will partner with Dealer Success and Media Strategy leadership to pace and optimize campaigns across Google, Meta, DV360, Microsoft, Amazon, and more, while reporting insights and driving ROI.

Qualifications

• 5+ years of experience with ad tech platforms.
• Strong knowledge of Google Ads, Meta Ads Manager, and GA4.
• Google Ads certification required (or obtained within first 30 days).
• Excellent troubleshooting and communication skills.
• Bachelor's degree in marketing or equivalent work experience.

Responsibilities

• Partner with Dealer Success Managers and dealership stakeholders to optimize paid campaigns across media platforms.
• Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI.
• Resolve and implement budget recommendations; provide performance feedback on request.
• Serve as an internal resource, surfacing insights on campaign performance to leadership.
• Identify trends and opportunities for optimization and recommend enhancements to strategy.
• Troubleshoot to diagnose and resolve campaign issues promptly.
• Understand each dealer's goals to tailor recommendations accordingly.
• Escalate and address at-risk performance issues with leadership to restore client confidence.
• Report into the Director, Media Strategy, collaborating with the broader team.

Skills

Ad tech platforms

Google Ads

Meta Ads Manager

Google Analytics GA4

Google Ads certification

Troubleshooting

Communication skills

Marketing degree/experience

Education

Bachelor's degree in marketing or equivalent work experience

Job description

PureCars Technologies, LLC in Atlanta is seeking a Media Performance Specialist, Enterprise to own day-to-day optimization of paid campaigns for our largest enterprise client in Tier 3 automotive digital advertising.

You will partner with Dealer Success and Media Strategy leadership to pace and optimize campaigns across Google, Meta, DV360, Microsoft, Amazon, and more, while reporting insights and driving ROI.