Omnichannel Ad Performance Lead (Enterprise)

PureCars; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

PureCars is seeking a Media Performance Specialist, Enterprise, to own the day-to-day optimization of paid media campaigns for our largest enterprise client in the Tier 3 Automotive Digital Advertising space. You will partner with Dealer Success and Media Strategy leadership to keep campaigns pacing, performing, and improving across platforms like Google, Meta, DV360, and beyond.

You will monitor performance metrics, implement optimization tactics to maximize conversions and ROI, and surface

Qualifications

• 5+ years of experience in ad tech platforms; automotive, SaaS, or advertising industry experience preferred.
• Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics (GA4).
• Google Ads certification required (or obtained within first 30 days).
• Excellent troubleshooting skills and a positive, self-solving approach.
• Strong written and verbal communication skills, comfortable presenting performance insight to internal and external stakeholders.
• Bachelor's degree in marketing or equivalent work experience.
• Detail-oriented, with the ability to manage multiple accounts and priorities at once.

Responsibilities

• Partner closely with Dealer Success Managers and dealership stakeholders to ensure paid campaigns are optimized and pacing correctly across all media platforms.
• Monitor campaign performance metrics continuously and implement optimization tactics to maximize conversions and ROI.
• Resolve and implement budget recommendations, giving performance feedback by request.
• Act as an internal resource, surfacing insight on campaign performance to Dealer Success and leadership.
• Identify trends, patterns, and opportunities for optimization across accounts, and recommend enhancements to campaign strategy.
• Conduct thorough troubleshooting to diagnose and resolve campaign issues promptly.
• Understand each dealer's goals, objectives, and performance expectations to tailor recommendations accordingly.
• Serve as the escalation point for at-risk performance issues on the account, coordinating with Dealer Success and Media Strategy leadership to diagnose root causes, realign strategy, and restore client confidence.
• Report into the Director, Media Strategy, and collaborate with the broader Media Performance team.

Skills

Ad tech platforms

Troubleshooting

Communication

Detail-oriented

Education

Bachelor's degree in marketing or equivalent work experience

Tools

Google Ads

Meta Ads Manager

GA4

Job description

PureCars is seeking a Media Performance Specialist, Enterprise, to own the day-to-day optimization of paid media campaigns for our largest enterprise client in the Tier 3 Automotive Digital Advertising space. You will partner with Dealer Success and Media Strategy leadership to keep campaigns pacing, performing, and improving across platforms like Google, Meta, DV360, and beyond.

You will monitor performance metrics, implement optimization tactics to maximize conversions and ROI, and surface