Senior Omnichannel Connections Strategist (Hybrid)

Cheil USA; Plano (TX); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Cheil USA in Plano, TX, is seeking a Senior Connections Strategist to develop holistic, omnichannel communications strategies that connect audience insights, culture, media, and creative ideas to achieve business objectives.

You will partner with account, creative and analytics teams, focus on Samsung, and drive growth opportunities across paid, owned, earned, and commerce channels with strong measurement and analytics.

Qualifications

• 5–7+ years of communications planning, media strategy, or integrated marketing experience.
• Strong understanding of audience strategy, measurement, and marketing analytics.
• Agency experience preferred.
• Analytical and storytelling skills.
• Experience using research and audience insight tools.
• Excellent presentation and client communication skills.

Responsibilities

• Develop integrated communications and channel strategies grounded in consumer insights.
• Lead end-to-end communications and media strategy across all channels.
• Develop audience-first connection plans aligned with brand and business objectives.
• Translate research, cultural trends, and audience behaviors into actionable recommendations.
• Define measurement frameworks and optimize performance using analytics.
• Partner with creative, media, and account teams throughout campaign development.
• Identify new growth opportunities and strategic initiatives for clients.
• Present strategic thinking and recommendations to internal teams and clients.
• Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
• Support measurement frameworks and optimize strategies based on performance.

Skills

Communications planning

Media strategy

Integrated marketing

Audience insights

Analytics

Agency experience

Storytelling

Research tools

Presentation skills

Client communication

Job description

Cheil USA in Plano, TX, is seeking a Senior Connections Strategist to develop holistic, omnichannel communications strategies that connect audience insights, culture, media, and creative ideas to achieve business objectives.

You will partner with account, creative and analytics teams, focus on Samsung, and drive growth opportunities across paid, owned, earned, and commerce channels with strong measurement and analytics.