Senior Connections Strategist – Omnichannel Growth Hybrid

Cheil North America; Plano (TX); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Cheil North America in Plano, Texas is seeking a Senior Connections Strategist to lead holistic, omnichannel strategies that connect audience insights, culture, media, and creative ideas to drive business outcomes across paid, owned, earned, and commerce channels.

This role partners with account, creative and analytics teams to identify growth opportunities, translate objectives into integrated plans, oversee media investment and measurement, and shape the future of Samsung and other brands in a

Qualifications

• 5–7+ years of communications planning, media strategy, or integrated marketing experience.
• Strong understanding of audience strategy, measurement, and marketing analytics.
• Excellent presentation and client communication skills.
• Experience using research and audience insight tools.

Responsibilities

• Develop integrated communications and channel strategies grounded in consumer insights.
• Lead end-to-end communications and media strategy across all channels.
• Develop audience-first connection plans aligned with brand and business objectives.
• Translate research, cultural trends, and audience behaviors into actionable recommendations.
• Define measurement frameworks and optimize performance using analytics.
• Partner with creative, media, and account teams throughout campaign development.
• Identify new growth opportunities and strategic initiatives for clients.
• Present strategic thinking and recommendations to internal teams and clients.
• Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
• Support measurement frameworks and optimize strategies based on performance.

Skills

Audience insights

Measurement

Marketing analytics

Presentation skills

Client communication

Agency experience

Job description

Cheil North America in Plano, Texas is seeking a Senior Connections Strategist to lead holistic, omnichannel strategies that connect audience insights, culture, media, and creative ideas to drive business outcomes across paid, owned, earned, and commerce channels.

This role partners with account, creative and analytics teams to identify growth opportunities, translate objectives into integrated plans, oversee media investment and measurement, and shape the future of Samsung and other brands in a