Senior Connections Strategist

Cheil USA; Plano (TX); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Cheil USA in Plano, TX, is seeking a Senior Connections Strategist to develop holistic, omnichannel communications strategies that connect audience insights, culture, media, and creative ideas to achieve business objectives.

You will partner with account, creative and analytics teams, focus on Samsung, and drive growth opportunities across paid, owned, earned, and commerce channels with strong measurement and analytics.

Qualifications

• 5–7+ years of communications planning, media strategy, or integrated marketing experience.
• Strong understanding of audience strategy, measurement, and marketing analytics.
• Agency experience preferred.
• Analytical and storytelling skills.
• Experience using research and audience insight tools.
• Excellent presentation and client communication skills.

Responsibilities

• Develop integrated communications and channel strategies grounded in consumer insights.
• Lead end-to-end communications and media strategy across all channels.
• Develop audience-first connection plans aligned with brand and business objectives.
• Translate research, cultural trends, and audience behaviors into actionable recommendations.
• Define measurement frameworks and optimize performance using analytics.
• Partner with creative, media, and account teams throughout campaign development.
• Identify new growth opportunities and strategic initiatives for clients.
• Present strategic thinking and recommendations to internal teams and clients.
• Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
• Support measurement frameworks and optimize strategies based on performance.

Skills

Communications planning

Media strategy

Integrated marketing

Audience insights

Analytics

Agency experience

Storytelling

Research tools

Presentation skills

Client communication

Job description

Cheil USA/Dallas/Strategy

Senior Connections Strategist

About Us

We are Built to Connect. At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear enough to be understood, and enduring enough to be remembered. Born from technology and built from one of the world’s largest tech ecosystems, we move with innovation, not after it.

Today, brands exist in a constant stream of interactions, where every moment is an opportunity to connect…or be ignored. That’s why we design connected experiences across online, offline and emerging touchpoints, blending data, insights, creativity, and technology to build what’s next, not just respond to what’s now.

Our approach integrates experiential with data-driven, creatively led marketing, grounded in cultural relevance and built to grow brands.

Cheil USA serves as the lead agency for Samsung. And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of 200+ creative problem-solvers, we thrive on pushing boundaries and redefining how brands engage with people.

We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers.

We Create Connected Experiences That Matter.

Strategy at Cheil is for those who believe it's still important to make a stir. To push for strategic thinking that generates excitement but also causes some noticeable commotion along the way. It's your confidence operating in that safe discomfort that generates breakthrough ideas, and builds modern, resilient brands along the way.

You are provocative. Big thinking. Challenger of assumptions. Unmistakable and irreplicable in a room.

Formulas are your enemy. Dull work makes you ill. You have the courage to interrogate safe thinking and conviction to follow through.

About The Opportunity

The Senior Connections Strategist is responsible for developing holistic, omnichannel communications strategies that connect audience insights, culture, media, and creative ideas to achieve business objectives across paid, owned, earned, and commerce channels.

This role partners closely with account, creative and analytics teams to identify growth opportunities and translate business objectives into integrated communications plans while overseeing media investment, measurement, and innovation.

This role reports to the Head of Strategy & Intelligence, and will focus heavily on Samsung, helping shape the future of one of the world's most recognized brands across multiple audiences, channels, and experiences, as well as other select pieces of business.

Key Responsibilities

• Develop integrated communications and channel strategies grounded in consumer insights.
• Lead end-to-end communications and media strategy across all channels.
• Develop audience-first connection plans aligned with brand and business objectives.
• Translate research, cultural trends, and audience behaviors into actionable recommendations.
• Define measurement frameworks and optimize performance using analytics.
• Partner with creative, media, and account teams throughout campaign development.
• Identify new growth opportunities and strategic initiatives for clients.
• Present strategic thinking and recommendations to internal teams and clients.
• Collaborate across disciplines to ensure campaigns are connected across paid, owned, and earned channels.
• Support measurement frameworks and optimize strategies based on performance.

Qualifications

• 5–7+ years of communications planning, media strategy, or integrated marketing experience.
• Strong understanding of audience strategy, measurement, and marketing analytics.
• Agency experience preferred.
• Solid analytical and storytelling skills.
• Experience using research and audience insight tools.
• Excellent presentation and client communication skills.

Location

This role is based in Plano, Texas, with a hybrid work schedule. Candidates must reside in or be willing to relocate to the Dallas-Fort Worth area. Travel may be required based on client and business needs.