Senior Experiential Marketing Lead (Hybrid)

Cheil; Plano (TX); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Cheil USA is seeking an Account Director, Experiential Marketing in Plano, TX. This senior role leads Samsung’s experiential business, shaping how a global tech brand connects with consumers through ambitious, culturally relevant experiences.

You will guide client relationships, set strategic direction, and unite creative, strategy, production, and operations to turn bold ideas into finished experiences. Travel ~30% domestically, hybrid schedule with in-office collaboration.

Qualifications

• 10+ years of experience in experiential marketing, event production, brand activation, or related field.
• Proven experience leading major experiential accounts and client-facing teams.
• Strong budgeting, estimates, SOW/PO management and agency processes.
• Experience presenting client proposals with PowerPoint and Excel.

Responsibilities

• Lead senior client relationships and serve as day-to-day contact for Samsung’s experiential business.
• Set strategic direction for accounts and coordinate across creative, strategy, production, and operations teams.
• Develop and coach client-facing teams and manage the launch calendar with proactive ideas.
• Outline briefs with objectives, audience, scope, timing, budget, and KPIs.
• Manage budgets, estimates, POs, fees, and pipelines with clear ownership.
• Coordinate cross-departmentally to ensure timelines and responsibilities are aligned.
• Lead briefs, status reports, and client communications to ensure high-quality delivery.

Skills

Experiential marketing

Event production

Brand activation

Client leadership

Budget management

SOW management

Negotiation

PowerPoint

Excel

Hybrid work

Job description

Cheil USA is seeking an Account Director, Experiential Marketing in Plano, TX. This senior role leads Samsung’s experiential business, shaping how a global tech brand connects with consumers through ambitious, culturally relevant experiences.

You will guide client relationships, set strategic direction, and unite creative, strategy, production, and operations to turn bold ideas into finished experiences. Travel ~30% domestically, hybrid schedule with in-office collaboration.