Marketing Manager III: 26-03304

Akraya Inc.; Charlotte (NC); Hybrid; USD 90.000 - 96.000; Vollzeit

Zusammenfassung

Akraya in Charlotte, NC is seeking a Paid Media Specialist to expand and optimize offline marketing initiatives across CTV, OTT, Linear TV, and Audio. You will manage campaigns from conception to completion with agency partners and internal teams, driving member acquisition and revenue growth in a fintech environment.

The role offers a hybrid work setup and a dynamic environment where you analyze performance data, present insights to stakeholders, and contribute to the company’s expansion.

Qualifikationen

• Experience with offline media channels (CTV, OTT, Linear, Audio).
• Strong analytical skills for performance measurement.
• Proven ability to manage marketing campaigns end-to-end.

Aufgaben

• Manage and scale paid offline marketing campaigns.
• Support daily operations and special projects for offline media.
• Analyze campaign performance data to derive actionable insights.
• Present key findings and recommendations to stakeholders.
• Collaborate with media agencies and internal partners on campaign strategy.

Kenntnisse

Paid Media Management

Data Analysis

Campaign Execution

Cross-Functional Collaboration

Vendor Management

Jobbeschreibung

Primary Skills: Paid Media Management (advanced), Data Analysis (advanced), Campaign Execution (advanced), Cross-Functional Collaboration (intermediate), Vendor Management (intermediate)

Contract Type: W2

Duration: 8 Months

Location: Charlotte, NC (#LI-Hybrid)

Pay Range: $65-$70 per hour on W2 #LP

Job Summary

This role will focus on expanding and optimizing offline paid marketing initiatives, specifically in Connected TV, Over-The-Top, Linear TV, and Audio channels. You will be instrumental in acquiring new members and driving revenue growth by managing campaigns from conception to completion with agency partners and internal teams. This position offers a dynamic environment to contribute significantly to the company's expansion.

Key Responsibilities

• Manage and scale paid offline marketing campaigns.
• Support daily operations and special projects for offline media.
• Analyze campaign performance data to derive actionable insights.
• Present key findings and recommendations to stakeholders.
• Collaborate with media agencies and internal partners on campaign strategy.

Must-Have Skills

• Experience with offline media channels (CTV, OTT, Linear, Audio).
• Strong analytical skills for performance measurement.
• Proven ability to manage marketing campaigns end-to-end.

Industry Experience

Experience in the fintech or financial services industry is preferred.