Senior Director of Offline Growth & Strategy

Ethos Life; United States; A distancia; USD 183.000 - 322.000; Jornada completa

Descripción de la vacante

Ethos Life in the United States is seeking a Senior Director of Offline Marketing to own performance, budget, measurement, and tooling across Linear TV, OTT/Streaming, Podcast, Radio, and Direct Mail. You will set the long-term vision for offline growth and decide where the next dollar goes and why.

This role requires a strategic thinker with direct response discipline, capable of balancing short-term efficiency with long-term growth.

Formación

• 8+ years in direct response marketing, incl. 5+ years offline or multi-channel programs.
• Experience measuring long-term impact of broad-reach media (e.g., TV) and using MMM or lift studies.
• Fintech or Insurtech experience preferred.

Responsabilidades

• Drive rapid growth of the offline marketing program.
• Set multi-year offline strategy and own planning, execution, and tracking.
• Collaborate with Creative, Analytics, MarTech, Growth Product, and Finance.
• Own offline budget allocation and forecasting; optimize channel mix.
• Monitor performance through DR metrics and adjust to hit KPIs.
• Develop long-term impact measurement for offline channels and halo effects.
• Negotiate with agencies, networks, publishers, and direct mail vendors.
• Design and run tests on new channels, formats, and partners.

Conocimientos

Scale offline channels

Strategic thinker

Direct response metrics

Brand & measurement

Offline channel expertise

Advanced Excel

BI tools

Cross-functional partner

Herramientas

Advanced Excel

Tableau

Descripción del empleo

Ethos Life in the United States is seeking a Senior Director of Offline Marketing to own performance, budget, measurement, and tooling across Linear TV, OTT/Streaming, Podcast, Radio, and Direct Mail. You will set the long-term vision for offline growth and decide where the next dollar goes and why.

This role requires a strategic thinker with direct response discipline, capable of balancing short-term efficiency with long-term growth.