Senior Non-Vehicle eCommerce Growth & Optimization Analyst

Lincoln Motor Company; Olympia (WA); Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program for employees

Paid holidays

Job summary

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize online shopping experiences for non-vehicle products like Accessories and Parts. You will enhance product detail pages, taxonomy, and search, collaborating with SEO, UX, analytics, and merchandising teams to improve sales, conversions, and profits.

The role supports remote work with preference for onsite at least four days weekly or relocation to Dearborn, MI.

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 3 years of relevant work experience in eCommerce site merchandising.
• 1 year of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices.
• 1 year of experience with SEO and SEM.

Responsibilities

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
• Optimize for internal and external search terms
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
• Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits.
• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content.
• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details.
• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs.
• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process.
• Create Jira epics, set up stories, assigning resources and sprints
• Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
• Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools.
• Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization.
• Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies.
• Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchandising and business teams, and conducting competitive analysis.
• Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.
• Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience.
• Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed.
• Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate.
• Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.
• Business Acumen: understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.

Skills

Data analysis

Cross-functional collaboration

Project management

Communication

Strategic thinking

Education

Bachelor’s degree or equivalent combination of relevant education and experience

Tools

JIRA

Power BI

ContentSquare

PowerReviews/BazaarVoice

Medallia

Job description

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize online shopping experiences for non-vehicle products like Accessories and Parts. You will enhance product detail pages, taxonomy, and search, collaborating with SEO, UX, analytics, and merchandising teams to improve sales, conversions, and profits.

The role supports remote work with preference for onsite at least four days weekly or relocation to Dearborn, MI.