Senior eCommerce Merch & Conversion Optimization (Remote)
Lincoln Motor Company
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Benefits offered by this job
Job summary
Ford Motor Company is seeking an experienced Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to enhance online shopping experiences for non-vehicle products such as Accessories and Parts. You will optimize product pages, taxonomy, and search while collaborating with SEO, UX, and analytics teams.
The role emphasizes data analysis, site optimization, and strategic thinking to improve sales, conversion, and profit, with a remote designation and onsite relocation preference to
Qualifications
- Bachelor's degree required or equivalent experience.
- 3 years of experience in eCommerce site merchandising.
- 1 year of knowledge of PIM, DAM, Master Data Governance and Master Data Management best practices.
Responsibilities
- Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
- Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
- Optimize for internal and external search terms.
- Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
- Strategize with eCommerce Merchandising Managers and business teams to understand goals and priorities.
- Conduct competitive analysis to gain insights and develop strategies.
- Work with analytics and experimentation teams for site audits and optimization.
- Support optimizing events including promotions, seasonal collections, CRM, and content.
Skills
Education
Tools
Job description
Ford Motor Company is seeking an experienced Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to enhance online shopping experiences for non-vehicle products such as Accessories and Parts. You will optimize product pages, taxonomy, and search while collaborating with SEO, UX, and analytics teams.
The role emphasizes data analysis, site optimization, and strategic thinking to improve sales, conversion, and profit, with a remote designation and onsite relocation preference to
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