Senior eCommerce Optimization Analyst - Non-Vehicle

Lincoln Motor Company; Salem (OR); Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical coverage

Paid time off

Vehicle discount program

Job summary

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize online shopping for non-vehicle products such as Accessories and Parts. The role collaborates with eCommerce Merchandising Managers, SEO, UX, Product Management, analytics, and business teams to develop site strategies and promotional events.

Preference is given to candidates onsite at least four days per week or willing to relocate to Dearborn, Michigan.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 3 years of relevant work experience in eCommerce site merchandising.
• 1 year of knowledge of PIM, Digital Asset Management, Master Data Governance, and Master Data Management best practices.
• 1 year of experience with SEO and SEM.

Responsibilities

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
• Optimize for internal and external search terms.
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
• Strategize with eCommerce Merchandising Managers and business teams to understand business strategy and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams to develop site audits.
• Support optimizing events including promotions, seasonal collections, media, CRM, and content.
• Enrich product data with facets, filters, attribution, and details; cleanse inaccuracies.
• Complete categorization and enrichment for browse experiences and content needs.
• Collaborate with cross-functional partners to plan and rollout experiences for product go-live.
• Create Jira epics, set up stories, assigning resources and sprints.
• Data analysis and interpretation using Excel and financial data.

Skills

Data analysis

Project management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or equivalent combination of relevant education and experience

Master’s degree in Computer Science, Business Administration, Information Systems, or related field

Tools

Stibo

Adobe Analytics

Power BI

JIRA

ContentSquare

PowerReviews/BazaarVoice

Medallia

Job description

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize online shopping for non-vehicle products such as Accessories and Parts. The role collaborates with eCommerce Merchandising Managers, SEO, UX, Product Management, analytics, and business teams to develop site strategies and promotional events.

Preference is given to candidates onsite at least four days per week or willing to relocate to Dearborn, Michigan.