Sr. Analyst, Non-Vehicle eCommerce Sales & Optimization

Lincoln Motor Company; United States; Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Vehicle discount

Tuition assistance

Paid holidays

Parental leave

Job summary

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize online shopping experiences for non-vehicle products like Accessories and Parts. You’ll work across merchandising, SEO/UX, analytics, and product teams to drive sales, conversions, and profit while enriching product data and ensuring taxonomy accuracy.

The role emphasizes data analysis, site optimization, and strategic planning, with remote designation and preference for on-site work

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 3+ years of relevant work experience in eCommerce site merchandising.
• 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices.
• 1+ years of experience with SEO and SEM.

Responsibilities

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
• Optimize for internal and external search terms.
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
• Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits.
• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content.
• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details.
• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other content needs.
• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process.
• Create Jira epics, set up stories, assigning resources and sprints.
• Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
• Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools.
• Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization.
• Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies.
• Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchandising and business teams, and conducting competitive analysis.
• Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.
• Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience.
• Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed.
• Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate.
• Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.
• Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.

Skills

Data analysis

MS Office

Digital merchandising

SEO/SEM

Product data management

Education

Bachelor’s degree or equivalent experience

Master’s degree in CS/Business/IS or related field

Tools

Stibo

Adobe Analytics

Power BI

JIRA

ContentSquare

PowerReviews/BazaarVoice

Medallia

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

The Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst role focuses on optimizing the online customer shopping experience for non-vehicle products such as Accessories and Parts by enhancing product detail pages, site taxonomy, and search capabilities. Responsibilities include identifying opportunities to improve sales, conversion, and profit, while also strategically enriching and cleansing product data. The position requires collaboration with various teams, including eCommerce Merchandising/Sales Optimization Managers, SEO, UX, Product Management, analytics, and business teams to develop and execute site strategies and promotional events. Ideal candidates will demonstrate strong data analysis, website optimization, and strategic thinking skills, with a keen focus on customer satisfaction.

Although this position is designated as remote, preference will be given to candidates who are able to work onsite at least four days per week or relocate to Dearborn, Michigan. Relocation assistance may be available to eligible candidates.

What You'll Do...

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
• Optimize for internal and external search terms
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
• Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits.
• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content.
• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details.
• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs.
• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process.
• Create Jira epics, set up stories, assigning resources and sprints
• Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
• Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools.
• Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization.
• Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies.
• Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchandising and business teams, and conducting competitive analysis.
• Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.
• Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience.
• Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed.
• Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate.
• Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.
• Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.

You'll have...

• Bachelor's degree or equivalent combination of relevant education and experience
• 3 + years of relevant work experience in eCommerce site merchandising
• 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices.
• 1+ years of experience with SEO and SEM

Even better, you may have...

• Master's degree in Computer Science, Business Administration, Information Systems, or a related field
• Automotive Industry Experience
• Experience with the following systems: Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia
• Demonstrated experience leveraging AI for content or product optimization

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 7 or 8 and ranges from $99,600-$192,900

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.