Remote eCommerce Merchandising & Optimization Analyst

Ford; Dearborn (MI); Hybrid; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Vehicle discount program

Job summary

Ford is seeking an experienced Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to improve the online shopping experience for non-vehicle products. You will collaborate with cross-functional teams to develop site strategies, enhance product data, and drive sales and profit growth.

The role requires strong data analysis, website optimization, and strategic thinking, with a focus on customer satisfaction. Remote work is available with on-site preference for Dearborn, MI.

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 3+ years of relevant work experience in eCommerce site merchandising.
• 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices.
• 1+ years of experience with SEO and SEM.

Responsibilities

• Optimize Product Detail Pages including attribution, tagging, page layout, images, reviews and CGC optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams.
• Optimize for internal and external search terms.
• Identify opportunities to improve customer shopping experience, sales, conversion and profit.
• Collaborate with eCommerce Merchandising Managers and business teams to understand strategy and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams on site audits.
• Support optimizing events including promotions, seasonal collections, media, CRM and content.

Skills

Data analysis

Excel

Communication

Problem solving

Analytical thinking

Education

Bachelor’s degree

Equivalent combination of education and experience

Tools

Stibo

Adobe Analytics

Power BI

JIRA

ContentSquare

PowerReviews/BazaarVoice

Medallia

Job description

Ford is seeking an experienced Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to improve the online shopping experience for non-vehicle products. You will collaborate with cross-functional teams to develop site strategies, enhance product data, and drive sales and profit growth.

The role requires strong data analysis, website optimization, and strategic thinking, with a focus on customer satisfaction. Remote work is available with on-site preference for Dearborn, MI.