Senior eCommerce Merchandising & Optimization Analyst

Lincoln Motor Company; Nashville (TN); Remote; USD 100,000 - 193,000; Full time

Job summary

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize the online shopping experience for non-vehicle products such as Accessories and Parts by enhancing product detail pages, taxonomy, and search capabilities.

You will collaborate with eCommerce Merchandising, SEO, UX, Product Management, analytics, and business teams to drive sales, conversion, and profit.

Qualifications

• 3 years of relevant work experience in eCommerce site merchandising.
• 1 year of knowledge of PIM, DAM, MDM best practices.
• 1 year of experience with SEO and SEM.

Responsibilities

• Optimize Product Detail Pages and taxonomy; improve navigation and filters.
• Collaborate with SEO, UX, analytics, and merchandising teams on site strategies.
• Conduct competitive analysis and support site audits with analytics teams.

Skills

Data analysis

Excel

Digital merchandising

SEO/SEM

Jira

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Master’s degree in CS/Business/IS

Tools

Stibo

Adobe Analytics

Power BI

JIRA

ContentSquare

PowerReviews/BazaarVoice

Medallia

Job description

Ford Motor Company is seeking a Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst to optimize the online shopping experience for non-vehicle products such as Accessories and Parts by enhancing product detail pages, taxonomy, and search capabilities.

You will collaborate with eCommerce Merchandising, SEO, UX, Product Management, analytics, and business teams to drive sales, conversion, and profit.