Senior Native Ad Performance Lead

Yahoo; United States; Hybrid; USD 73,000 - 151,000; Full time

Benefits offered by this job

Flexible hybrid work

Healthcare

401(k)

Education stipend

Job summary

Yahoo is seeking a Client Performance Senior Specialist to manage and optimize programmatic native campaigns within our performance platform. You will work closely with sales, Client Experience Leads, and clients to ensure campaigns achieve conversion-driven outcomes while adapting to a mix of self-service and managed-service models.

The role emphasizes AI-enhanced workflows, operational efficiency, and mentorship across teams in a fast-paced Yahoo Ads environment.

Qualifications

• 3–5 years of experience in digital advertising operations, campaign management, or a related field.
• Hands-on experience working in a DSP, with a background in programmatic, performance, or native advertising.
• Experience or strong interest in using AI productivity tools to synthesize data, improve communications, and drive operational speed.
• Extreme attention to detail and strong organizational skills, with a proven ability to manage multiple high-value projects under tight deadlines.
• Excellent written and oral communication skills, specifically in a cross-functional environment involving Sales and Legal.
• Technical proficiency with Google Workspace and macOS.

Responsibilities

• Lead the end-to-end operational oversight of campaign and creative setup and billing in our Native platform, partnering with internal entities such as Yahoo Brand Studios, Legal, and Financial Operations to ensure quality execution.
• Oversee the creation and management of complex creative/ad builds across all platforms, ensuring technical specifications and client KPIs are met.
• Monitor delivery and performance of high-value campaigns against conversion and action-based KPIs, collaborating proactively with account teams to enhance results and troubleshoot operational issues.
• Support self-service advertisers running campaigns in our platform, stepping in on setup guidance, troubleshooting, and optimization where needed.
• Identify and implement AI-driven efficiencies in daily workflows to reduce manual tasks and accelerate campaign launch timelines.
• Act as a key consultant for sales reps and Client Experience Leads, providing creative performance evaluations that translate data into strategic recommendations.
• Partner with legal, billing and collections teams to resolve complex issues, ensuring seamless financial reconciliation for your book of business.
• Utilize AI-augmented analysis to detect delivery anomalies or performance trends, suggesting proactive creative optimizations to client teams.
• Replace repetitive reporting or administrative tasks with automated or AI-assisted workflows to focus on high-impact strategic work.
• Lead specific project phases or team-wide workstreams, providing operational guidance and mentorship to colleagues.

Skills

DSP experience

AI productivity tools

Attention to detail

Communication skills

Google Workspace

macOS proficiency

Tools

Yahoo DSP

Job description

Yahoo is seeking a Client Performance Senior Specialist to manage and optimize programmatic native campaigns within our performance platform. You will work closely with sales, Client Experience Leads, and clients to ensure campaigns achieve conversion-driven outcomes while adapting to a mix of self-service and managed-service models.

The role emphasizes AI-enhanced workflows, operational efficiency, and mentorship across teams in a fast-paced Yahoo Ads environment.