Senior NA Events & Field Marketing Leader

Deepgram; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Deepgram is seeking a senior events professional to own North America trade shows and field programs, from strategy to on-site execution, across flagship events like AWS re:Invent and Dreamforce. You’ll partner with Sales, Product Marketing, and Alliances to drive pipeline and brand impact from San Francisco to New York.

This role emphasizes AI-native workflows, data-driven planning, and tight post-event follow-up.

Qualifications

• Experience running flagship shows end-to-end, including logistics and lead capture.
• Proven ability to manage trade shows and field programs with sales as core partners.
• Ability to shape an annual event plan with data-driven decisions.
• Experience linking events to pipeline in Salesforce and attribution.
• Proven track record of analyzing funnel metrics and ROI.
• Budget negotiation and vendor management experience.
• Strong creative concepting from sketch to production.
• Experience building AI-enabled automation for planning and reporting.
• Excellent cross-functional communication and stakeholder alignment.

Responsibilities

• Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co-op funding, contracts, and vendors.
• Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.
• Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.
• Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.
• Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based plays against named target accounts.
• Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.
• Concept and deliver brand activations at competitor-heavy shows, from stadium takeovers to interactive demos and hosted moments.
• Close the loop on every program with same-day lead logging, a fast-follow SLA with Sales, clean SDR routing, and a standard post-event scorecard tied to pipeline and cost per opportunity.
• Grow Deepgram Speak as a first-party event series and support community programming in our SF and NYC offices.

Skills

Flagship event mgmt

Trade shows & field programs

Event strategy & planning

Salesforce & attribution

Analytics & ROI

Budget management

Creative event design

AI-driven automation

Stakeholder management

Tools

Registration platforms

Lead retrieval

Meeting booking tools

Mobile event apps

CRM/MAP integrations

Job description

Deepgram is seeking a senior events professional to own North America trade shows and field programs, from strategy to on-site execution, across flagship events like AWS re:Invent and Dreamforce. You’ll partner with Sales, Product Marketing, and Alliances to drive pipeline and brand impact from San Francisco to New York.

This role emphasizes AI-native workflows, data-driven planning, and tight post-event follow-up.