Senior Events & Field Marketing Lead, North America

Deepgram; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Deepgram is seeking a Senior Events Manager to own the North America trade show and field program portfolio, coordinating budgets, venues, speaking slots, and vendor partners to maximize pipeline. You will partner with Sales, Alliances, Marketing Operations, and Demand Gen to align events with product launches and sales priorities, while delivering AI-enabled planning workflows.

This role requires 7–10 years in B2B events, a track record of large-scale shows, and the ability to move quickly in a

Qualifications

• Has run flagship presences at large-scale shows end-to-end: contracting, booth, logistics, staffing, speakers, and lead capture.
• Owns both trade shows and field programs hands-on, and treats regional sales leaders as core partners.
• Shapes an annual event plan, not only executes one: makes tiering and portfolio calls with data and can explain what to cut and why.

Responsibilities

• Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co‑op funding, contracts, and vendors.
• Help set event strategy, the annual plan, and the calendar for third‑party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.
• Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.
• Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.
• Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account‑based plays against named target accounts.
• Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.
• Concept and deliver brand activations at competitor‑heavy shows, from stadium takeovers to interactive demos and hosted moments.
• Close the loop on every program with same‑day lead logging, a fast‑follow SLA with Sales, clean SDR routing, and a standard post‑event scorecard tied to pipeline and cost per opportunity.
• Grow Deepgram Speak as a first‑party event series and support community programming in our SF and NYC offices.

Skills

Flagship events end-to-end

Trade shows & field programs

Annual event planning

Salesforce pipeline linkage

Funnel metrics analysis

Budget management

Creative/event concept

AI-native workflows

Stakeholder alignment

Tools

Salesforce

Event platforms

Job description

Deepgram is seeking a Senior Events Manager to own the North America trade show and field program portfolio, coordinating budgets, venues, speaking slots, and vendor partners to maximize pipeline. You will partner with Sales, Alliances, Marketing Operations, and Demand Gen to align events with product launches and sales priorities, while delivering AI-enabled planning workflows.

This role requires 7–10 years in B2B events, a track record of large-scale shows, and the ability to move quickly in a