Senior Manager, Events & Field Marketing

Deepgram; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Deepgram is seeking a senior events professional to own North America trade shows and field programs, from strategy to on-site execution, across flagship events like AWS re:Invent and Dreamforce. You’ll partner with Sales, Product Marketing, and Alliances to drive pipeline and brand impact from San Francisco to New York.

This role emphasizes AI-native workflows, data-driven planning, and tight post-event follow-up.

Qualifications

• Experience running flagship shows end-to-end, including logistics and lead capture.
• Proven ability to manage trade shows and field programs with sales as core partners.
• Ability to shape an annual event plan with data-driven decisions.
• Experience linking events to pipeline in Salesforce and attribution.
• Proven track record of analyzing funnel metrics and ROI.
• Budget negotiation and vendor management experience.
• Strong creative concepting from sketch to production.
• Experience building AI-enabled automation for planning and reporting.
• Excellent cross-functional communication and stakeholder alignment.

Responsibilities

• Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co-op funding, contracts, and vendors.
• Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.
• Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.
• Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.
• Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based plays against named target accounts.
• Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.
• Concept and deliver brand activations at competitor-heavy shows, from stadium takeovers to interactive demos and hosted moments.
• Close the loop on every program with same-day lead logging, a fast-follow SLA with Sales, clean SDR routing, and a standard post-event scorecard tied to pipeline and cost per opportunity.
• Grow Deepgram Speak as a first-party event series and support community programming in our SF and NYC offices.

Skills

Flagship event mgmt

Trade shows & field programs

Event strategy & planning

Salesforce & attribution

Analytics & ROI

Budget management

Creative event design

AI-driven automation

Stakeholder management

Tools

Registration platforms

Lead retrieval

Meeting booking tools

Mobile event apps

CRM/MAP integrations

Job description

Company Overview

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.

Company Operating Rhythm

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.

Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.

Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

Team Overview

Events and field marketing are Deepgram's largest demand generation investment, and this role owns North America. Reporting to the Director of Demand Gen, you'll run 20+ trade shows and conferences each year, partner co-hosted programs, and field programs with Sales, splitting your time between flagship brand moments and programs that move target accounts. You'll help set event strategy with marketing leadership and work closely with regional sales leaders, Product Marketing, alliances, Demand Generation, SDRs, and Marketing Operations. The role starts as a senior individual contributor, with room to grow a team.

Key Goals

• Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co-op funding, contracts, and vendors.

• Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.

• Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.

• Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.

• Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based plays against named target accounts.

• Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.

• Concept and deliver brand activations at competitor-heavy shows, from stadium takeovers to interactive demos and hosted moments.

• Close the loop on every program with same-day lead logging, a fast-follow SLA with Sales, clean SDR routing, and a standard post-event scorecard tied to pipeline and cost per opportunity.

• Grow Deepgram Speak as a first-party event series and support community programming in our SF and NYC offices.

Minimum Skills, Knowledge & Capabilities

• Has run flagship presences at large-scale shows (re:Invent, Dreamforce, or similar) end to end: contracting, booth, logistics, staffing, speakers, and lead capture.

• Owns both trade shows and field programs hands‑on, and treats regional sales leaders as core partners.

• Shapes an annual event plan, not only executes one: makes tiering and portfolio calls with data and can explain what to cut and why.

• Ties event and field activity to sourced and influenced pipeline in Salesforce, working with Marketing Ops on campaign setup, attribution, and lead routing.

• Analyzes funnel metrics and event ROI, and presents clear recommendations to executive and sales leadership.

• Manages program budgets, negotiates vendor contracts, and holds agencies to quality and timelines.

• Takes an original creative concept from sketch to a fully produced experience.

• Operates AI-native: builds AI and automation workflows that cut manual work in planning, logistics, comms, and reporting, and turns them into playbooks others adopt.

• Flags risks and opportunities early and keeps many stakeholders aligned through clear communication.

Preferred Qualifications (nice-to-have, not required)

• Typically ~7–10 years in B2B events and/or field marketing, or equivalent demonstrated experience.

• Managed a 7-figure annual program budget.

• Co-marketed events with hyperscalers (AWS especially) or channel partners, including MDF management.

• Hands‑on with modern event tech: registration platforms, lead retrieval, meeting booking tools, mobile event apps, and CRM/MAP integrations.

• Background at AI, developer tools, API, or infrastructure companies, or familiarity with CX/contact center, healthcare, or fintech buyer communities.

Our Values

• Be You — bring your whole self and a different perspective; diverse viewpoints make our products better.

• Be Curious — challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits.

• Grow Together — push each other to do great work, treat feedback as a gift, and leave the drama out.

• Do the Right Thing — act with integrity and candor, assume best intent, choose ethics over expediency.

• Think Smart. Act Fast. — weigh the high-leverage options, decide, and move; no analysis paralysis.

• Put the Customer First — listen with empathy, understand their goals, and let their success drive ours.

We know the confidence gap and imposter syndrome can get in the way of meeting great candidates — so please don't hesitate to apply. We'd love to hear from you.

Notice: We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to [e-mail].