Senior Multi-Media Sales Executive

NAB Leadership Foundation; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our sales team in Grand Rapids. You will manage and grow existing accounts while pursuing new business opportunities across industries, crafting marketing solutions that span broadcast and digital channels.

You will drive revenue, forecast accurately, and communicate value while building a strong pipeline through proactive outreach, meetings, and proposals. A valid driver's license is required.

Qualifications

• 3-5+ years of experience in media or professional sales.
• Proven ability to develop new business opportunities across linear and non-linear platforms.
• Strong communication, writing, proposal building, and presentation skills.
• Must have a valid driver's license and good driving record.

Responsibilities

• Manage and grow established accounts while pursuing new business opportunities across industries.
• Create customized marketing solutions using broadcast and digital advertising tools (video, display, social, search).
• Achieve and surpass revenue targets with accurate forecasting and reporting.
• Develop a strong pipeline through outreach via calls, emails, LinkedIn, and in-person meetings.
• Support partnerships and collaborate on proposals and strategic recommendations.
• Meet or exceed activity and performance metrics on a weekly/monthly/quarterly basis.
• Contribute to overall success by supporting station and corporate initiatives.

Skills

Media sales experience

New business development

Account management

Forecasting & reporting

Presentation skills

Proactive outreach

Driver's license

Education

College degree preferred

Bachelor's degree in Marketing or related field (preferred)

Job description

WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our sales team in Grand Rapids. You will manage and grow existing accounts while pursuing new business opportunities across industries, crafting marketing solutions that span broadcast and digital channels.

You will drive revenue, forecast accurately, and communicate value while building a strong pipeline through proactive outreach, meetings, and proposals. A valid driver's license is required.