Account Executive

NAB Leadership Foundation; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our sales team in Grand Rapids. You will manage and grow existing accounts while pursuing new business opportunities across industries, crafting marketing solutions that span broadcast and digital channels.

You will drive revenue, forecast accurately, and communicate value while building a strong pipeline through proactive outreach, meetings, and proposals. A valid driver's license is required.

Qualifications

• 3-5+ years of experience in media or professional sales.
• Proven ability to develop new business opportunities across linear and non-linear platforms.
• Strong communication, writing, proposal building, and presentation skills.
• Must have a valid driver's license and good driving record.

Responsibilities

• Manage and grow established accounts while pursuing new business opportunities across industries.
• Create customized marketing solutions using broadcast and digital advertising tools (video, display, social, search).
• Achieve and surpass revenue targets with accurate forecasting and reporting.
• Develop a strong pipeline through outreach via calls, emails, LinkedIn, and in-person meetings.
• Support partnerships and collaborate on proposals and strategic recommendations.
• Meet or exceed activity and performance metrics on a weekly/monthly/quarterly basis.
• Contribute to overall success by supporting station and corporate initiatives.

Skills

Media sales experience

New business development

Account management

Forecasting & reporting

Presentation skills

Proactive outreach

Driver's license

Education

College degree preferred

Bachelor's degree in Marketing or related field (preferred)

Job description

WOOD TV 8 is seeking a dynamic Multi-Media Account Executive to join our high-performing sales team! We are looking for an experienced sales professional with a talent for building client relationships, a passion for growing local businesses and a track record of delivering results.

In this role, you will manage and grow established accounts while hunting for new business opportunities across a range of industries. You will create customized marketing solutions using our full suite of offerings-from the trusted power of broadcast television to cutting-edge digital advertising tools, including digital video, targeted display, social, and search.

Responsibilities:

• Full-time Sales role on a high-performing sales team committed to excellence and collaboration.
• Achieve and surpass revenue targets while maintaining accurate forecasting and reporting.
• Clearly communicate the value of WOOD TV8's integrated marketing solutions, schedule client meetings, collaborate on proposals, and present strategic recommendations.
• Proactively develop and maintain a strong pipeline of prospective clients using a wide range of resources and research tools.
• Engage potential clients through strategic outreach efforts, including phone calls, emails, LinkedIn networking, and in-person meetings.
• Meet or exceed weekly, monthly, and quarterly activities and performance metrics.
• Strengthen and grow existing partnerships through thoughtful insights, campaign optimization, and excellent customer service.
• Support station and corporate initiatives and contribute to overall success by performing additional duties as assigned

Skills & Experience:

• College degree preferred.
• 3-5+ years of experience in media or professional sales, with a passion for customer-based solutions.
• Proven ability to develop new business opportunities across both linear and non-linear platforms.
• Comfortable reaching out to and engaging directly with business owners, proprietors, and community leaders.
• Strong organizational, writing, proposal building, and presentation skills.
• Energetic self-starter, team-oriented, and focused on maintaining positive momentum.
• Quick adaptation of new tools, technology, and processes.
• Quick thinker, able to ask and answer questions with ease.
• Must have a valid driver's license and good driving record.

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