Senior Multi-Brand Lifecycle Marketing Leader — AI-Driven CRM

Kickstart Seed Fund; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Generous PTO

Health benefits

Job summary

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across seven home brands. You will build journeys, scale AI-enabled automation, and lead a small team while preserving distinct brand voices.

You’ll drive cross-brand programs, deploy Braze, and partner with Product and Engineering to extend lifecycle capabilities. This role requires 5–7+ years in lifecycle marketing and strong analytical instincts.

Qualifications

• 5-7+ years in lifecycle/CRM or retention marketing with leadership experience.
• Experience owning lifecycle/CRM across multiple brands or business lines.
• Technical fluency with ESPs (Braze, HubSpot, Klaviyo) and platform ownership.

Responsibilities

• Own CRM and lifecycle strategy across seven brands, including journeys and re-engagement programs.
• Manage and develop a team (1–2 associates plus nearshore execution).
• Design cross-brand lifecycle programs to move customers across Havenly brands.
• Expand channels (SMS, push) and implement AI tools for automation.
• Oversee campaign calendar and preserve brand voice across the portfolio.
• Ensure deliverability, compliance, and data-driven performance narratives.

Skills

Lifecycle Marketing

CRM Strategy

Team Leadership

Email Marketing

SMS Marketing

Push Notifications

Braze

HubSpot

Klaviyo

Snowflake

Tools

Braze

HubSpot

Klaviyo

Job description

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across seven home brands. You will build journeys, scale AI-enabled automation, and lead a small team while preserving distinct brand voices.

You’ll drive cross-brand programs, deploy Braze, and partner with Product and Engineering to extend lifecycle capabilities. This role requires 5–7+ years in lifecycle marketing and strong analytical instincts.