Senior Mobile Growth Manager – AI‑Driven Experiments

Better Collective; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Better Collective seeks a Senior Manager, App Growth to own the full-funnel growth for the Action Network app. You will collaborate with Product, Paid Media, CRM, Analytics, Creative, and Engineering to drive installs, activations, engagement, and retention across mobile platforms.

You will lead growth experiments, optimize acquisition channels (Apple Ads, Meta, Google, X), oversee onboarding journeys, and monitor metrics with AppsFlyer and Tableau.

Qualifications

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands-on experience with ASO, paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.
• Nice to have: experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.

Responsibilities

• Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
• Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
• Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
• Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

Skills

Mobile growth

ASO

Paid media

Lifecycle marketing

Analytics

AI tooling

Tools

AppsFlyer

Tableau

Apple Search Ads

Job description

Better Collective seeks a Senior Manager, App Growth to own the full-funnel growth for the Action Network app. You will collaborate with Product, Paid Media, CRM, Analytics, Creative, and Engineering to drive installs, activations, engagement, and retention across mobile platforms.

You will lead growth experiments, optimize acquisition channels (Apple Ads, Meta, Google, X), oversee onboarding journeys, and monitor metrics with AppsFlyer and Tableau.