Growth Lead, Mobile Apps & Onboarding

bettercollective; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Better Collective is seeking a Growth Specialist – Mobile App to own full-funnel growth for our Action Network mobile app. You will partner across Product, Paid Media, CRM, Analytics, and Engineering to drive installs, activations, engagement, and retention.

You'll run growth experiments, optimize onboarding, and use AI-driven insights to inform strategies, with hands-on experience in ASO, paid channels, and analytics tools like AppsFlyer, Apple Search Ads, and Tableau.

Qualifications

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands-on experience with ASO, paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.

Responsibilities

• Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimize acquisition channels and onboarding journeys.
• Develop and execute growth experiments across onboarding flows, feature discovery, and messaging.
• Monitor campaign performance and conversion metrics using attribution tools and dashboards.
• Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

Skills

Mobile growth

ASO

Paid media

Lifecycle marketing

Growth experiments

Analytics

Tools

AppsFlyer

Apple Search Ads

Tableau

Job description

Better Collective is seeking a Growth Specialist – Mobile App to own full-funnel growth for our Action Network mobile app. You will partner across Product, Paid Media, CRM, Analytics, and Engineering to drive installs, activations, engagement, and retention.

You'll run growth experiments, optimize onboarding, and use AI-driven insights to inform strategies, with hands-on experience in ASO, paid channels, and analytics tools like AppsFlyer, Apple Search Ads, and Tableau.