Senior Meta Ads & VSL Performance Lead

Clients Blackbox, Inc.; Nashville (TN); À distance; USD 104 000 - 127 000; Plein temps

Avantages offerts par ce poste

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Résumé du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, testing, and funnel optimization. You’ll craft direct-response messaging, guide testing strategies, and drive high-value appointments for financial services clients.

You will lead client conversations, analyze funnel performance, and collaborate with editors and VSL teams to improve results. This role emphasizes accountability and end-to-end campaign leadership.

Qualifications

• 5+ years hands-on paid media experience.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience managing multiple client accounts and leading strategy conversations.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with tracking pixels and basic marketing automation.

Responsabilités

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.

Connaissances

Paid media strategy

Meta advertising

Client management

Direct-response copywriting

Creative testing

Analytics & optimization

Outils

Meta Ads Manager

Calendly

Zapier

Pixels tracking

Description du poste

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, testing, and funnel optimization. You’ll craft direct-response messaging, guide testing strategies, and drive high-value appointments for financial services clients.

You will lead client conversations, analyze funnel performance, and collaborate with editors and VSL teams to improve results. This role emphasizes accountability and end-to-end campaign leadership.