Senior Paid Media Lead — Meta & VSL (Remote)

Clients Blackbox, Inc.; Fort Worth (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing.

You will craft direct-response copy, write VSL scripts, and lead testing across audiences and offers while maintaining strong client relationships. The role requires hands-on management of campaigns end-to-end, including reporting, optimization, and funnel diagnostics, with a focus on high-value financial services clients.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.

Skills

Paid media

Account management

Performance targets

Copywriting

Creative testing

Tracking & pixels

Analytical skills

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing.

You will craft direct-response copy, write VSL scripts, and lead testing across audiences and offers while maintaining strong client relationships. The role requires hands-on management of campaigns end-to-end, including reporting, optimization, and funnel diagnostics, with a focus on high-value financial services clients.