Senior Meta Performance Strategist - Lead Gen & VSL

Clients Blackbox, Inc.; Oregon; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and creative testing.

You will lead client conversations, write direct-response copy and VSL scripts, and develop testing frameworks while ensuring client retention and measurable results. The role requires managing multiple accounts end-to-end, reporting on performance, and collaborating with editors and automation tools to optimize funnels.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibilities.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined targets while supporting retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and judgment.
• Set up and troubleshoot tracking, pixels, and conversion events.
• Configure Calendly, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel issues.

Skills

Paid media

Client mgmt

Copywriting

Creative testing

Tracking & analytics

Automation tools

Tools

AI tools

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and creative testing.

You will lead client conversations, write direct-response copy and VSL scripts, and develop testing frameworks while ensuring client retention and measurable results. The role requires managing multiple accounts end-to-end, reporting on performance, and collaborating with editors and automation tools to optimize funnels.