Senior Meta Paid Media Lead - Performance & VSL Strategy

Clients Blackbox, Inc.; Lewisville (TX); Remote; USD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Zusammenfassung

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, copy, and funnel optimization.

You will lead client conversations, oversee Meta campaigns for lead generation and appointment booking, and translate data into actionable recommendations. You will craft direct-response copy and VSL scripts, develop testing strategies, and collaborate with editors while leveraging AI tools to accelerate research.

Qualifikationen

• 5+ years hands-on paid media experience, with Meta advertising responsibility.
• Experience managing multiple client accounts and leading strategy calls.
• Strong direct-response copywriting skills for ads and scripts.
• Ability to develop testing strategies across audiences, offers, and messaging.
• Experience with conversion tracking, pixels, and marketing automation.
• Excellent written/verbal communication and analytical thinking.

Aufgaben

• Own client portfolio end-to-end, serving as primary strategic contact.
• Lead bi-weekly calls, report performance, and define testing priorities.
• Translate data into clear recommendations and retention actions.
• Write direct-response copy and VSL scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variants for testing.
• Set up tracking, Calendly/Zapier integrations, and lead routing.
• Diagnose underperforming campaigns and adjust budgets and structure.

Kenntnisse

Paid media management

Meta advertising

Direct-response copywriting

Video scripts & VSLs

Campaign testing & optimization

Client relationship management

Reporting & analytics

Strategic thinking

Project leadership

Communication skills

Tools

Meta Ads Manager

Calendly

Zapier

Pixels/tracking setup

Jobbeschreibung

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, copy, and funnel optimization.

You will lead client conversations, oversee Meta campaigns for lead generation and appointment booking, and translate data into actionable recommendations. You will craft direct-response copy and VSL scripts, develop testing strategies, and collaborate with editors while leveraging AI tools to accelerate research.