Senior Media Strategy Planner

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Groupe UNIT3C is seeking a Senior Planner, Strategy to support day-to-day media planning and development of client media plans, mentoring junior staff, and reporting to the Supervisor/AMD, Strategy.

You will translate client objectives into media strategies, present plans, maintain reports, manage budgets, and collaborate with vendors while meeting tight deadlines in a fast-paced environment.

Qualifications

• 2+ years of experience in media planning/strategy.
• Agency experience preferred.
• Strong knowledge of cross-channel media.
• Ability to learn new proprietary software quickly.
• Strong written and verbal communication.
• Detail-oriented, with ability to multi-task and meet deadlines.

Responsibilities

• Contribute to the development of and execute strategy for the functional area.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions.
• Prepare flowcharts and budgets for media plan development and maintenance.
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with vendor community to analyze value and applicability of media channels for client media plan.

Skills

Media strategy

Client presentation

Project management

Attention to detail

Written/verbal communication

Multi-tasking under deadlines

Agency experience

Microsoft Office

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F

Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Education

B.A. or B.S., preferably in Marketing, Advertising, or related field

Tools

Microsoft Office

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F

Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Publicis Groupe UNIT3C is seeking a Senior Planner, Strategy to support day-to-day media planning and development of client media plans, mentoring junior staff, and reporting to the Supervisor/AMD, Strategy.

You will translate client objectives into media strategies, present plans, maintain reports, manage budgets, and collaborate with vendors while meeting tight deadlines in a fast-paced environment.