Senior Media Strategy Director

Saatchi US; Dallas (TX); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parantal and family care leave

family forming assistance

tuition reimbursement

flexible time off

Job summary

Publicis Groupe in Dallas is seeking an Associate Media Director to be embedded within the Media Strategy team, developing and managing communication goals, media budgets and media strategies. This role guides media mix planning and budget allocations by campaign while coordinating with the Media Impact teams.

You will consult with channel activation teams on target builds across partner channels, evaluate research for actionable insights, and collaborate with Data & Analytics, Account Strategy

Qualifications

• Minimum 7-8 years of Media Planning or Media Strategy Experience.
• Strong experience with national multi-channel media planning.
• Familiarity with cross channel planning tools (including Nielsen Media Impact, Commspoint, Media Radar, Catalyst)
• Understanding of cross channel audience activation using various data sources
• Ability to synthesize various research studies and reports
• Ability to work independently and trouble shoot as needed
• Ability to work collaboratively with multidisciplinary teams

Responsibilities

• Develop media strategy based upon client objectives
• Interact directly with cross disciplinary agency teams
• Connect and collaborate with cross departmental teams to understand and define target audiences
• Present recommendation to clients for approval and internal teams for activation
• Consult with channel teams on how target definitions are translated across partners for activation
• Coaching, guidance, inspirational leadership and performance management of all direct reports
• Support and inspire the work and the people
• Other duties as assigned

Skills

Media planning

Media strategy

Cross-channel planning

Data-driven insights

Independent work

Collaborative teamwork

Channel activation

Tools

Nielsen Media Impact

Commspoint

Media Radar

Catalyst

Job description

Publicis Groupe in Dallas is seeking an Associate Media Director to be embedded within the Media Strategy team, developing and managing communication goals, media budgets and media strategies. This role guides media mix planning and budget allocations by campaign while coordinating with the Media Impact teams.

You will consult with channel activation teams on target builds across partner channels, evaluate research for actionable insights, and collaborate with Data & Analytics, Account Strategy